SMALL TALK WITH GINA RODRIGUEZ

Our client wanted to go all in on supporting equal pay, so no biggie—we just partnered with Gina Rodriguez to create an anthem video and get the equality party started. From there, we launched a digital campaign via web and Instagram, with messaging that was equal parts education and inspiration. We dug into the issue with long form posts while also peppering LUNA’s feed with bite-sized ways to help end the gender pay gap.