NIKE APP MARKETING CAMPAIGN

The Ask: 

  • The Nike App has a bunch of cool features…but no one knows about them. So let’s show the audience all about it, with comprehensive digital campaign that gets them right in the feels—everywhere from Tik Tok to IG Stories to YouTube and all the nooks and crannies in between (also the Nike App, of course).

The Goods: 

  • We concepted and executed a 60s hero anthem featuring 12 different creators, dancers, motion artists and claymation artists.

  • Then we made 34 separate shorter edits of said hero for a bajillion different executions.

What I Did: 

  • Created concept and wrote a killer manifesto

  • Led casting of protagonists

  • Led messaging development

  • Wrote anthem script

  • Created storyboards

  • Led presentations and client relationship

  • Partnered with art director to create visual concept, art direction, and shot list

  • Led motion editing

  • Supervised junior creatives

:60 hero sets the tone and shows the entire app ecosystem