SOCIAL CAMPAIGN: WOMEN’S WORLD CUP

This was a cool one. Nike Soccer asked us to throw out a few tweets for the 2015 WWC. We couldn’t let this epic team achieve greatness without much more than that. So we came up with a campaign called Monumental Moments, where we tied together the USWNT’s iconic moments of the past with the ones happening in real time. So we watched every US match, and as soon as we identified the Moment, our art director hand-illustrated gifs that repped actual player celebrations. We posted them with a cohesive, inspiring narrative that set the tone for the team’s ultimate victory—on the Nike Soccer App, IG and Twitter. Oh yeah, did I attend a lot of those matches myself? Hell yeah I did.