The Ask:
Create a social Super Bowl campaign for Gatorade that celebrates and elevates Gatorade’s iconic position as part of the game. We wanted to make something that would stand out from the frankly basic hype and noise surrounding the event.
What We Did
Our concept was pretty simple: We created a Rube Goldberg machine to reflect the idea that the biggest win of the year is actually the culmination of little wins throughout the season.
We went analog at first. Our partners at FigurePlant made a whole fucking machine. We sourced and edited real announcer audio from KC and Philly radio. We put it all together. And then we filmed it all in one take.
Views? Oh Yeah, We Got Em.
11.1M over three posts.