Any brand can do cutesy-pie back to school campaigns. But Nike? Psssh. You think the world’s greatest sports brand is gonna phone it in? Nope—we went all out to give our consumers the playbook for hitting the classroom, playground and practice field with all the winning vibes Nike fans know and love. Sick classroom fits, the coolest kicks, and a little bit of attitude. We put it all out there, on the P1 of nike.com (four days in a row!), paid media (love me some motion storyboards), DTC comms, and other cool stuff. Also, fun stuff: The photo shoot had a trampoline.
What I Did:
Created concept and wrote manifesto
Led narrative voice and tone
Acted as point of contact with content agency, providing feedback and guidence
Storyboarded/scripted motion content
Aided in selecting talent
Led on-set narrative direction
Led motion editing feedback