DIGITAL CAMPAIGN: NIKE WOMEN’S WEEK
A week-long digital marketing campaign designed by, for, and about women.
How We Did It
Partnered up with some absolute fuckin’ ballers—Sabrina Ionescu, Jordan Chiles, and Raveena, just to name a few. We created a week’s worth of content via a two-day shoot, complete with 20-minute interviews with 5 different protagonists, BTS footage, photo and video capture of protagonists’ affirmations, H2T on-body and off-body product imagery.
What Did I Do?
Paired up with our Art Director and came up with a concept.
Wrote manifesto.
Presented narrative to brand partners and leadership stakeholders. Along with my greater team, helped sell the idea in.
Scripted and storyboarded 7 AV pieces.
Partnered with the team at large to connect the narrative POV with visual language and shot list.
Created storytelling guidelines and copy framework.
Led relationship with vendor content agency .
Helped finalize a suite of assets for use in social, owned channels, DTC and retail.
