Amazon Prime Video The Boys (Clio Award Winner!)

Ohhhh shit—The Boys are coming to town. Fairfax, to be exact.

To hype Amazon Prime Video’s outrageously bloody new original show The Boys, we created a pop up from scratch. Named for the show’s profane protagonist Billy Butcher, The Butcher Shop boasted some serious attitude, serving up knuckle sandwiches courtesy of star chef Ludo Lefebvre, plus plenty of storyline, wild postings and gory detail. It was a fully immersive experience, tons of work, and some serious conceptual fun.

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