JORDAN BASKETBALL: SUMMER OF STREETBALL

The Ask: 

  • Three different hoops tournaments featuring elite young talent. Tokyo, Seoul, Melbourne.

  • We chose three protagonist athletes to focus on for content.

The Goods: 

  • A/V teaser

  • Motion storytelling around the protagonists

  • Still assets for social channels + digital (SNKRS app and dotcom)

  • Retail executions with retail partners

  • Collateral for IRL activations and events

What I Did: 

  • Wrote manifesto, led copy direction and messaging development

  • Wrote athlete interview questions geared toward consistent storytelling

  • Contributed to storyboarding