Nike Soccer — Jonanna Widner

Landing page copy, Nike Europe

Ask was to announce a new colorway.

Landing Page Copy--Women's World Cup Cleats

Ask was to convey that these cleats will be worn by the USWNT during the World Cup, and that consumers can get them by signing up for Notify Me emails.

Gmail Tout

Ask was to for a tout to convey the small-sided concept, and to get the consumer to sign up for Nike Soccer emails.

U.S. National Team Kit Launch

Email and hub page with three images meant to convey that the kit ties together from head to toe. I wrote the headlines for the shorts and socks/cleats, plus subheads for all three.

U.S. Soccer Kit Launch 2

Email and hub page with three images meant to convey that the kit ties together from head to to. I wrote the subheads for all three.

U.S. Soccer Kit Launch 3

Email and hub page with three images meant to convey that the kit ties together from head to to. I wrote the subheads for all three.

Ask here specifically called for letting the consumer know that these cleats are for women, so I came up with "Made for the women who make the game."

Nike Soccer / Global Football